Sharing is caring - The Rento project and the sharing revolution

Posted by James 05/12/2018 0 Comment(s)


Regardless of religion or beliefs, most people can sense a presence, a feeling, a concept of “me” (me being you.  You know?) – you could call it consciousness, a soul, an essence, an energy, an aura, or just an awareness of existence, but it is you.


You are incredible!  You have a consciousness that is able to think deep and provocative thoughts about who you are and where you came from.  You can probably draw and dance and dream and do thousands of different things.  You experience powerful emotions at every extreme.  Every day you harness the laws of our Universe to travel, learn, teach, and share with others.  You are part of a global community that has demonstrated an immense control of the resources we have available.


Your global community has developed a scientific and mathematical understanding that has led to settlements, structures, medicine, transistors, computers, space travel, mobile phones, the internet, on-demand entertainment, and the immediate transfer of information – an ever expanding bank of knowledge and data available to increasing numbers around the world.


The acceleration of scientific advancement is increasing at a phenomenal rate.  Consider the time between advancements such as the wheel (circa 3500BC) and Karl Benz's car in 1886.  Five thousand years to make the technological jump from the wheel to the car.  Compare that to the 66 years between the Wright brothers’ first powered aircraft flight in 1903 and the Apollo "moon landing" in 1969!  Consider the massive advancement in global communication since the dawn of the modern internet thanks to Tim Berners-Lee in 1989 and the instant/mobile solutions we now enjoy with social media, search engines and e-commerce.  We maybe take for granted our new ability to find the answer to virtually any question in the few nanoseconds it takes to retrieve a search result, or our ability to listen to any song in a matter of seconds, or start watching any documentary or film in minutes.


We have created an infrastructure that can connect every person on the planet and could soon distribute any resource from anywhere in the world to anywhere in the world – taking barely seconds for data and hours for physical supplies.  Looking beyond the financial, political and cultural barriers that exist in 2018, we already have a global infrastructure that could nurture and support every single inhabitant, anywhere in the world.  One that could eradicate hunger, ease suffering and prolong life for every inhabitant, anywhere in the world.  One that could harness the resources we have available without passing some kind of cost to a neighbour (be that a neighbour in space or time).  We just have to decide to use it in a different way.  Blockchain is helping to decentralise and break down barriers.


Bee hives and ant colonies demonstrate a collective intelligence that comes from having lots of units working together, but the achievements demonstrated as a result of the human species working together without knowing it strike me with awe!   The potential for when we want to work together makes my cells sing!!


Ideas around shared resources, socialism, communal living, communism, The Venus Project, etc. are not new – and have enjoyed pockets of relative success but a crucial factor has been missing to really see a sharing model work.  Trust.  Blockchain offers a solution.


A problem is that we’re fighting against centuries of conditioning.  Media fear and the oppression of the daily grind that comes from trying to manufacture value in a world flooded with abundance.  Everybody is compelled to self-serve and think about their own future and the future of their immediate tribe.  There’s a constant fear about the future and the only protection we seem to have is to hoard resources for bleaker times.  This often creates scarcity and increases unit value but when wealth distribution is unequal, the divide simply increases.  Resentment swells and circles become even smaller.  Inflation can act as a deterrent against storing wealth; however the fiat economy is now so unbalanced that the personal impact of inflation is more than covered by the wealthiest and unfairly impacts the poorest.


The idea that the government actually intends for your money to be worth 2% less each year, to stop you hoarding too much, is so detached from the realities of a modern capitalist existence.


Instead of worrying about having too much stashed away, I feel most people in the United Kingdom in 2018 are struggling to comfortably cover the pillars of human survival.  I consider these to be:

  • Shelter from elements;
  • Water;
  • Food;
  • Waste processing;
  • Communication;
  • Entertainment;
  • Energy;
  • Transport.


If full time employment is failing to cover the financial cost of these basic needs then the time has surely come to question the entire model.  This doesn’t need to be a government lead review of welfare services or extra money anywhere.  It starts with conscious consumerism.


I’ve had years of mindless consumerism – using products and substances to both comfort and excite.  Not realising that every item I purchased came with conditions that I was agreeing to:

  • A responsibility to understand what it takes to produce the item in the first place – in terms of people, animals, environment, mined resources and the transport involved. 
  • A commitment to store and keep safe the item. 
  • A promise to keep others safe by not allowing my item to be misused or abused and by ensuring it is properly maintained.
  • A duty to ensure that the item is responsibly disposed of.


There’s more to owning or commissioning something than simply having the money to buy it and the space to store it.  There is a moral obligation to take accountability for the world that we build with our purchases.


There are so many conflicting and opposing and incompatible viewpoints that it sounds ludicrous to entertain the idea of everyone living in peace and harmony and just getting along and sharing.  It’s sad that it does, but it does.  Everyone has the opportunity, everyday, to make it seem a little less ludicrous. 


One of the biggest opportunities to radically change the way we use personal resources is on the horizon with the increased use of autonomous cars.  I hope that we embrace it and a village might collectively own 20 cars to meet the transport needs of 300 people, instead of 150 cars and most of them sitting unused, meanwhile physically deteriorating, depreciating and becoming technologically obsolete.  Communally owned, or shared vehicles could be worked harder and smarter whilst using less resources and energy to manufacture, maintain and dispose of.  And not just cars…  electric drills, suits, jewellery, bikes, houses, tents, chainsaws, golf clubs, VR headsets, jetskis, drones, blenders, etc.


The Rento platform intends to make this kind of approach second nature.  It becomes easy to see if anyone already has one available before even thinking about buying a new one.  And as you’re already using the app to look for items to borrow, why not advertise your own products and start sharing them too?  It’s not really owning an electric drill that we desire; it’s having access to an electric drill when we need access to an electric drill!  Once this mindset changes then suddenly the world is filled with so many opportunities.


And not just things!  The same approach can be applied to tasks and work too.  Not everything and not straight away, but so many jobs could be shared by thousands of people who don’t even know each other.  Instead of having to commit to the same work pattern at the same job (again for fear of not having one when you need one), a sharing app like Rento provides a platform to advertise and take on mini-gig tasks.  Not just keeping things interesting and relevant; but allowing people to explore more varied types of work that they otherwise might never have experienced.  It dares to say why not actually enjoy the time you spend producing the world you live in?  Why divide it between work and play?  Work is just the application of effort towards a desired goal…  why does it have to be hard?


The Rento project are also looking at physical premises to support the online app.  This provides a foundation for a real hub of human celebration and ingenuity.  Item libraries where you can book out a lawnmower for a few hours or a cement mixer for the weekend.  And pay by keeping your hedge trimmer there for others to use, or spending a few hours a month repairing and cleaning old pushchairs for re-use.  Workshops where plastics can be recycled and turned in to filament for 3D printing.  Managed creativity workshops where kids can all build their own solar panels out of old electrical equipment.  Food towers where food waste can be turned in to liquid feed or incineration plants where waste can be converted in to energy.  All of this becomes possible once a critical mass of sharing people are working with a common purpose of making life better.  We’re smarter than using stuff once and burying it in the ground or sending it to sea!


Longer term, I see blockchain approach to resource management being used to present a real time picture of a) what resources we have available in the world and where they are b) what everyone in the world wants to do (both long term direction and on a daily basis) and c) a gap analysis that shows what work we need to do to fill the gaps.  We then have a choice, made on a personal level but manifested through a global consciousness – we either get on and do, or we go without.


We’re already sharing – we’re just sharing with future generations and they have no say in it.  How about sharing some love and a safer/fairer world and not just melted icecaps and leftover plastic bits?


You can find out more about the Rento project and the RTO token sale by visiting:


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